Penn National Gaming has confirmed that its sports betting brand, theScore, which it purchased last year, will be exiting the US market.
TheScore will focus on the Canadian sports betting market, where it is stronger, while Penn National’s other brand, Barstool, will remain to service US players.
These plans were announced by the president and chief executive of theScore, Benjie Levy.
“Since Penn’s acquisition of theScore, the company’s plan has been to lead with Barstool Sportsbook in the US and theScore Bet in Canada, given our strong brand equity there,” he said.
TheScore became one of the first operators to receive a license in Ontario in April this year. Levy said that with the brand thriving in the Canadian province, theScore plans to approach a major undertaking in the coming months by launching its proprietary risk and trading service.
“The timing is right to focus our US efforts on marketing Barstool Sportsbook and our Canadian efforts on marketing theScore Bet,” he said.
“This move enables us to maximize the value of both brands through our organic media and gaming approach. Key to our strategy is integrating theScore media app with Barstool Sportsbook in the US, which we’re currently working towards.”
