B2B iGaming Company Ultra Play has entered into a deal in terms of which it will provide its multi award-winning eSports betting solution to WINBET, an online betting website operating on the Bulgarian market.
The new agreement will see UltraPlay’s eSports product powering up WINBET with its incomparable coverage of competitive games, pre-match and live odds that will give WINBET the opportunity to be one of a few sportsbooks on the Bulgarian market to offer comprehensive eSports coverage and successfully pursue a new generation of bettors. Together with UltraPlay’s Hybrid eSports live betting model, scores, real-time data and settlements, WINBET’s players will be provided with fast and secure betting on eSports.
Mario Ovcharov, the Chief Executive Officer of UltraPlay, commented that they are delighted to announce their new partnership with one of the leading licensed operators in Bulgaria.
Ovcharov also said that WINBET is a well-known and trusted brand with a rapidly growing sportsbook. He added that they share a common vision for progress and long-term partnership, which will be bonded by eSports as a new and exciting vertical for their players.
WINBET’S Chief Executive Officer, Tsvetin Yordanov, said that WINBET is a brand that has always tried to offer the very best and diverse content to its clients and that adding eSports to their betting portfolio, he saw an opportunity to expand their market share by satisfying a newly emerging client demand, while continuing to follow their ‘brand way’.
Yordanov went on to say that in order to achieve their goals they knew they had to find a reliable business partner with a proven and successful product and he is very pleased that they found that partner in UltrPlay.
