Vegas Kings were hand-picked to implement the design and development of a new sportsbook after Sun International Limited entered into a multi-year agreement with Bede Limited and Kambi Group plc in late 2017 to provide its premium Sportsbook and technology service.
Sunbet, one of South Africa’s leading Sportsbooks, offers several innovative features and rewards that are now available to Sunbet customers.
The new features are as follows:
- Action Bets: A first in South Africa is frequently described as Live In-Play betting on steroids. Customers bet on decisive moments such as the next point, scoring method or throw-in while an event is live. These bets are available for a short timeframe with bets resulted within minutes.
- Cash Out: Customers can cash out on selected bets and allowing customers to take an early payout before an event has concluded. The green cash out notification in the bet card indicates that this particular feature is available on the selected bet.
- Live in-Play events: Sunbet now offers customers access to over 100,000 Live In-Play events annually, giving them more betting opportunities and additional markets to bet on.
- Brand new rewards: Sunbet now offers a selection of brand new rewards that include odds boosts and profit boost.
Martin Sack, Group Manager for Online Business Development at Sun International commented that Vegas Kings have assisted Sunbet in creating an exciting upgrade to its sportsbook offering. He added that it was a pleasure working with such skilled design professionals.
Ashley Adir, Chief Executive of Vegas Kings, added that they were asked not to stray too far away from the old look and feel, to create a new fresh and vibrant Sports Betting site under extremely tight deadlines, which they feel they have accomplished.
