Industry Virtual Sports games developers VSoftCo and Kiron Interactive have joined forces in order to launch a dedicated football league satellite channel in Italy with Sisal Matchpoint.
The new strategic partnership will see an exclusive Virtual Channel launching across Sisal Matchpoint’s retail estate of close to 4,000 betting shops/points.
The channel will feature multiple virtual matches at the same time and will also be made available online on the Sisal website, bringing new engagement to Italian retail betting punters and promoting an HD league format, complete with high-quality graphics and immersive audio commentary.
Commenting on the product, Massimo Temperelli, the Head of Sisal Betting Business, said that thanks to the profitable collaboration with Kiron Interactive and VSoftCo, Sisal Matchpoint is the first operator in Italy to offer the new league formula with new exclusive bets broadcasted via HD channel.
Temperelli went on to say that with four-minute intervals between each in-game week and a new league running every two hours, football fans are bound to get more than their fair share of the action while being captivated by the fast-paced football action and exciting betting opportunities on offer.
Simon Westbury, Chief Commercial Officer of VSoftCo said that combining the launch of their new virtual football league product with Kiron was the obvious choice as they undertake this strategically important roll-out with Sisal Matchpoint in the Italian market.
Steven Spartinos, CEO of Kiron Interactive, added that following the huge success of their racing games across Sisal Matchpoint’s business over the past two years, they are delighted to extend their partnership with Sisal Matchpoint to include football leagues.
