Sports betting and fantasy sports operator DraftKings is thrilled to announce that it has entered into a multi-year partnership in terms of which it will act as an official sports betting partner of the National Basketball Association (NBA).
The partnership commences with the current 2019-20 NBA season and gives DraftKings a chance to gain access to official NBA betting data and league marks across its mobile platform and retail sportsbooks across the United States.
The agreement will also see both parties working together on best-in-class practices to protect the integrity of NBA games.
Scott Kaufman-Ross, Senior Vice President and Head of Fantasy and Gaming at the NBA, commented on the agreement by saying that they are excited to team with DraftKings, who has established itself as one of the leaders in the sports betting landscape in the United States and has a passionate NBA following
Kaufman-Ross also said that their partnership will provide their fans with an authentic and enhanced gaming experience and help them further protect the integrity of their games.
According to DraftKings, the partnership will further refine its NBA category which it says ‘currently ranks among the most popular offerings for its customers’.
Ezra Kucharz, Chief Business Officer at DraftKings, said that NBA games are among the most captivating, dramatic and widely-consumed sports entertainment products globally, and the advocacy of the league around legal sports betting further demonstrates its consistent foresight to innovate for the betterment of the fan experience.
Kucharz added that the correlation between sports betting and fan engagement is proven, and they look forward to the opportunities that being an authorized gaming operator of the NBA will unlock for consumers.
