Spanish professional football league, LaLiga, has entered into its first partnership deal in South Africa with local sports betting company Hollywoodbets.
In terms of the new deal signed by the parties at an exclusive press conference the Durban-based organization has become the official LaLiga Betting Partner in South Africa until the end of the 2019/20 season.
The first-of-its-kind partnership will also see the Hollywoodbets brand name displayed during LaLiga matches on digital board replacements and the 3D carpet.
The unique South African brand is endeavoring to impress the LaLiga fans with this partnership and also create ground-breaking projects which will bring LaLiga closer to its fans.
Sandisiwe Bhengu, Hollywoodbets’ Operations Executive, commented that they are proud to be a partner of one of the best football leagues in the world. He added that South Africans are devoted to football and LaLiga is widely enjoyed throughout the country.
Bhengu went on to say that they are confident that this will be a long-term and effective partnership with LaLiga and that as a company that believes in investing in their communities, they look forward to touching more lives in collaboration with a brand like LaLiga that shares in this vision.
Bhengu also said that they are confident that this is the beginning of a new era in South African football entertainment where their future SA stars will be touched anew by their international football heroes.
Marcus Pelegrin, Operations Executive at Hollywoodbets, added that strategic partnerships like these help them to penetrate and expand across new markets. He added that they want to keep growing in the South African market, as they endeavor to increase their fan base and bring LaLiga even closer to their fans.
