Asian-facing betting operator SDY Sports is pleased to announce that it has entered into a new regional partnership with Italian Serie A football club Inter Milan.
In terms of the new deal that covers the 2020-21 and 2021-22 season SDY Sports will serve as the team’s ‘Official Asian Online Gaming Partner’.
The SDY Sports brand will be visible by fans across Asia on LED boards around the pitch during Inter Milan’s home games at the San Siro stadium, thanks to the utilization of digital overlay geolocation technology that was adopted by the club this season.
The regional agreement will also see SDY Sports roll out a number of other marketing initiatives during the course of the season.
Darwin Guo, the Chief Executive Officer of SDY Sports, commented on the new regional partnership by saying that Inter Milan are one of the most popular football clubs on the planet with a strong international fan-base so this partnership is a major success for SDY Sports.
Guo went on to say that they are delighted to see the SDY Sports brand associated with one of the world’s biggest teams and they are eagerly looking forward to developing exclusive activities for Nerazzurri fans with the club.
Last month, Inter Milan’s ardent rival AC Milan also signed up online casino and sportsbook operator Yabo Sports to act as its official regional partner across Asia, on a three-year deal.
Also in Italian football, the Deco Supermarket chain has renewed its ‘Institutional Sponsor’ agreement with SSC Napol
