bet365 has teamed up with Incentive Games to unveil a new free-to-play Tournament Predictor just in time for this summer’s expanded FIFA Club World Cup. The game is designed to ramp up fan engagement by letting users predict match outcomes for every fixture in the tournament.
Available in nearly 100 countries, the Predictor rewards players based on the odds of their selected results. The scoring system multiplies a fixed 10-point stake by the odds chosen—so a correct call at 2.50 returns 25 points, while longer odds deliver bigger rewards. Players can tweak their predictions any time before kick-off, but once the match starts, the picks are locked in.
Each matchday brings a £12,500 prize pool, while the top scorer across the tournament will walk away with £50,000 ($68,000). A live leaderboard keeps the competition heated, giving players a real-time view of their standing.
Strengthening Player Engagement
This latest release follows the relaunch of the $10 million Bracket Challenge and reflects bet365’s growing emphasis on interactive sports games. With the Club World Cup drawing global attention this June, the game arrives at a peak moment for fan participation.
Ahmed Baker, Chief Commercial Officer at Incentive Games, highlighted the significance of the launch: “This game is all about deepening fan engagement, while keeping the gameplay fun and accessible. We’re proud to help bring this to a global audience at such an exciting time in the football calendar.”
A spokesperson from bet365 added: “We’re excited to offer a fun, competitive game where fans can test their football knowledge and compete for substantial prizes.”
A Boost for Online Football Betting
While the Tournament Predictor is free-to-play, it naturally complements the broader ecosystem of online football betting. Games like this drive user interest and time spent on the platform, often leading players to explore real-money markets. With odds awareness built into the scoring, the format educates casual users on value-based picks—a core concept in sports betting strategy.
Operators like bet365 benefit from this crossover, using free games to attract new users and retain existing ones during marquee events. As the Club World Cup introduces more teams and a longer format, betting interest is expected to spike, and tools like the Predictor help keep users actively engaged from kickoff to final whistle.
