Asia facing online sports betting operator KB88 has announced that it has followed its sponsorship deal with Dutch Eredivisie football club Ajax in June of this year by entering into a sponsorship deal with the Italian Serie A club AS Roma in terms of which it will act as the team’s Official Regional Betting Partner within Asia.
The agreement signed between the parties will see the online sports betting operator becoming the club’s official betting partner and extends to promotional and publicity opportunities through club social media, betting firm branding, stadium and other channels. AS Roma can also use its image and identity in promotions and services throughout Asia, while also giving football fans on the continent an opportunity to get closer to the club, courtesy of a vast range of activities and promotions.
The partnership will be utilized by both parties to develop new opportunities in the Asian market.
The Chief Marketing Officer of AS Roma, Luca Danovaro, commented that this is a new and important partnership in a fast-growing market like Asia, where they are expecting to see a lot of new opportunities in the coming years.
Danovaro went on to say that KB88 will be an ideal partner, one that has both popularity and experience in providing activities for the Asian public.
Ben Davies, a representative for KB88.com, added that Serie A is well-followed in Asia and AS Roma is an outstanding team. He added that through this partnership they are confident that their brand can reach new heights.
