Leading US casino operator Century Casinos announced that it has entered into an agreement with online gambling giant bet365.
The new agreement will see the operator become the company’s second internet sports betting operator partner in the U.S. state – the first one being Circa Sports – after obtaining approval, through a subsidiary, for three Sports Betting Master Licenses of the Colorado Limited Gaming Control Commission last month.
On completion of the required application and approval process with the State of Colorado, bet365 will operate an internet and mobile sports betting application under the bet365 brand.
The new online sportsbook operations deal with bet365 is for a period of 10 years that includes a minimum annual revenue guarantee as well as a percentage share of net gaming revenue that is payable to the company every year, with an advance fee to be paid on signing of the contract.
The company still has one more master license available for an internet sports betting partnership in Colorado.
bet365 is the largest online sports betting company in the world with annual sportsbook revenues of close to $4 billion and more than 4,600 employees.
The company offers the industry’s largest selection of ‘in-play’ sports betting events with approximately 75 sports covered and over 190,000 events being live video streamed each year on the bet365 sites that offers customers the opportunity to watch those sports events while betting.
The 365 brand is licensed and regulated in multiple jurisdictions including Great Britain, Spain, Ireland, Greece, Malta, Australia, New Jersey, Denmark, Italy, Sweden, Cyprus and Gibraltar.
