Penn National Gaming, an American operator of casinos and racetracks, has announced that it has entered into a partnership with sports data and content provider Spotradar in terms of which the casino operator will utilize its official National Football League (NFL) data on its sports betting platforms.
The partnership will allow the operator to use the official NFL play-by-play data feed to offer a vast selection of in-play betting markets on NFL games at retail sports-books as well as via its Kambi-powered Barstool Sports-book app that is due to launch during the third quarter of this year.
Joe Kaplowitz, the Senior Vice President of Penn National interactive gaming division, commented on the partnership by stating that the company is thrilled to have partnered with Sportradar.
Kaplowitz went on to say that the timing is crucial as it is in time for the upcoming football season, allowing Penn National to offer more NFL content as the season starts. He also said that being able to deliver official NFL data to the company’s growing audience will provide tremendous wagering opportunities where they operate sports books across the country.
Penn National’s ‘growing, loyal audience’ consists of 20 million casino customers and 66 million Barstool ‘fans’.
Penn National signed a 40-year deal with Barstool Sports in January of this year and looks forward to launching the Barstool app before the end of 2020. The agreement saw Penn National receiving a 36% stake in the business and having exclusive use of the Barstool brand for retail as well as online sports betting and online casino gaming.
