Scientific Games Corporation, has announced the launch it it’s unmatched suite of sports betting technology ‘OpenSports’.
OpenSports displays the redesigning of the company’s sportsbook product perception through an increased number of clarifications and speed to market delivery with player experience at the top of the proposition.
The completely revamped sportsbook solution offers customers a customizable portfolio of products that they can mix and match to meet their specific needs.
- OpenBet remains the core sports betting technology solution, the backbone on which a sportsbook can operate through SG Digital’s proprietary betting engines tested for scale through global sporting events;
- OpenPlatform provides world-class, fully compliant player account and wallet services and functionality;
- OpenTrade, powered by recently acquired Don Best Sports, offers 360-degree managed trading services including pricing, odds, and feeds; and
- OpenEngage powers sportsbook operators with player focused flexible and innovative interfaces for digital (mobile apps, mobile web and desktop) and retail (SSBT, EPOS and Content Display).
- OpenAccelerate helps operators implement, manage and run the day to day business of their sportsbook. A team of experienced industry personnel designing and executing critical strategy and world class performance across acquisition, retention and player engagement.
Keith O’Loughlin, Senior Vice President of Sportsbook for SG Digital, commented that this evolution of their sportsbook products and services has been in line with their goal of providing unrivaled player experiences for their customers.
O’Loughlin also said that the unification of their portfolio under a single brand allows them to help their customers connect better with their players and deliver next level engagement. He added that they continue to invest in their cutting-edge technology solutions to meet their customer and players’ evolving needs.
