Betfred, a leading bookmaker based in the United Kingdom has boosted its retail-to-digital customer engagements by becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile app that will see it help engage customers across a variety of different sports.
The launch of the sports content follows a number of successful product launches enhancing Betfred’s retail and digital platforms.
Lewis McMillan, Head of Digital Product at Betfred, commented that Racing Post’s ‘high quality and original’ sports content is a ‘powerful tool’ which has delivered the bookmaker improved ‘dwell time’ customer engagements and improved retention metrics’.
McMillan went on to say that they have worked closely with Racing Post for a number of years on horse racing, greyhounds and football products and this is the next chapter in a great partnership.
McMillan also said that their online customers now have access to stat-rich betting tips across the biggest events spanning the full sporting calendar. He added that this product breaks through the humdrum approach of delivering raw sports data to customers and blends data with expert opinion to offer a truly compelling customer proposition.
Racing Post will now supply Betfred verticals with a content API that covers ‘all major global sports from golf to basketball’.
Racing Post launched its newly revamped ‘sports content API’ at ‘Betting on Sports Conference’ 2018, endeavoring to drive consumer-to-client engagement and improved retention across a number of betting verticals.
Jack O’Reilly, Key Partnerships Manager at Racing Post, commented that the content that is produced across all sports rivals the content they produce for horse racing and it is great that punters will now have the chance to be informed across an array of events.
