Colorado voters have overwhelmingly supported Proposition JJ, a landmark initiative that channels the full revenue from sports betting taxes into critical water-related projects. The measure passed with an impressive 76% approval, lifting a prior cap on state-retained sports betting revenue and allowing Colorado to retain every dollar collected.
Background on Proposition JJ and Colorado’s Sports Betting Revenue
Since legalizing sports betting through Proposition DD in 2019, Colorado has imposed a 10% tax on sportsbook revenues. Although the tax has brought in close to $80 million since 2020, any revenue beyond a $29 million cap was previously returned to betting operators. With the approval of Proposition JJ, Colorado can now invest this entire revenue stream into pressing water needs across the state.
“This is a pivotal day for Colorado’s water future,” said State Senator Dylan Roberts, co-sponsor of the measure. “The people of Colorado have made it clear they believe in supporting water projects that benefit us all.”
Projected Funding for Water Projects
Without Proposition JJ, projected sports betting revenues would have resulted in a surplus of $1.2 million in 2024-25 and $2.5 million the following year. Now, with no cap in place, Colorado can direct these funds to essential projects focused on water storage, habitat protection, and conservation.
The Colorado Water Conservation Board estimates a need for $3.85 billion over the next 30 years to support these initiatives, leaving a $1.5 billion funding gap. Proposition JJ aims to bridge some of this gap, allowing more flexibility to meet immediate water conservation needs.
“This additional funding is crucial, though it won’t meet all demands,” said Cole Bedford, Chief Operating Officer at the Colorado Water Conservation Board. “Our grant program is extremely competitive, often leaving valuable projects unfunded.”
Widespread Support and Impact on Local Projects
Water providers across Colorado, including Denver Water and the Colorado River Water Conservation District, have expressed strong support for the measure. For southwestern Colorado, new funds could expedite several ready-to-launch projects, according to Steve Wolff, General Manager of the Southwestern Water Conservation District.
In the Arkansas River Basin, this funding could also support large-scale initiatives, such as the $1.4 billion Arkansas Valley Conduit, which aims to deliver drinking water to numerous communities east of Pueblo.
Revenue Boosts from Colorado’s Growing Sports Betting Market
Sports betting in Colorado continues to surge, particularly during high-demand seasons like football. In September 2024, sportsbooks reported a record $563 million in wagers, with football and parlays accounting for a significant portion. This marked a 10% increase in bets from the previous year, underscoring the growing demand and promising further resources for Colorado’s water projects.
Colorado’s decision to harness sports betting revenue for water conservation highlights a pragmatic approach to funding critical infrastructure. Proposition JJ represents a step forward in securing Colorado’s water future through the state’s evolving betting industry.
