The US tech company, Simplebet announced that it has signed a multi-year deal with sports betting and US gaming operator, DraftKings. Under the terms of the deal, the groups will launch a real-money micro-betting product across DraftKings Sportsbook. Using SimpleBet technology, players will be able to engage with their favorite sports in the minutest of details, including betting on play-by-play or pitch-by-pitch.
The SimpleBet product will be used on markets such as NFL, MLB and NBA. It will also be the first product of its kind to be used on collegiate sports betting.
The co-founder and CEO of SimpleBet, Chris Bevilacqua said: “We’re thrilled to be launching our real-money micro-betting products with DraftKings. These types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”
The President of Global Product and Technology at DraftKings, Paul Liberman said that the group was excited to be working with SimpleBet to change the in-game betting experience for its customers and help change the way sports fans engage with their favorite sports.
“Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook,” he added.
