Kambi Group has locked in a new multi-year partnership with Pickwin, one of Mexico’s fastest-growing online sportsbooks, marking a fresh power play in the region’s booming betting scene.
Pickwin Swaps Out Its Old Tech for Kambi’s Full-Service Platform
With this deal, Pickwin ditches its previous third-party sportsbook setup and moves to Kambi’s full Turnkey Sportsbook solution. That includes Kambi’s popular Bet Builder tool, advanced trading tech, and its finely tuned risk and pricing systems. For players, it means better odds and smoother gameplay. For Pickwin, it’s a major tech upgrade.
Pickwin also joins Kambi’s global network of partners—an insider club that shares data-driven insights and strategies drawn from billions of bets. That kind of access is designed to sharpen margins and improve decision-making across the board.
The launch is expected to go live soon, putting Kambi’s flag firmly in the Mexican turf as it continues to expand its presence across regulated Latin American markets.
Kambi Aims to Cement Its Spot in Latin America
Kambi CEO Werner Becher pointed to Latin America as a major growth area and said the Pickwin deal is a perfect fit. “We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico,” he said, adding that Kambi’s regional experience and regulatory know-how will help power long-term success.
Pickwin’s co-founder and CEO, Diego Sanchez, echoed the enthusiasm. “Partnering with Kambi marks a pivotal moment for Pickwin,” he said. “Their reputation gives us the confidence to deliver a premium experience to our players.”
Both execs framed the agreement as more than a tech switch—it’s a move to solidify trust with players and build a platform that can scale with the market.
What This Means for Players—and the Market
For the average Mexican bettor, this partnership promises a slicker interface, smarter odds, and a more localized betting experience. It’s also a sign of how fast the sports betting space in Mexico is maturing—operators are racing to level up, and deals like this show where the bar is headed.
Kambi Keeps Stacking Its Global Hand
This isn’t Kambi’s first rodeo. The company’s roster already includes names like LeoVegas, Bally’s, and Rush Street Interactive. Alongside its flagship sportsbook services, it’s also behind esports specialist Abios, frontend provider Shape Games, and AI-driven trading firm Tzeract.
With over 1,000 employees across Malta, the U.S., Sweden, and beyond, Kambi continues to position itself as the go-to B2B betting partner in emerging and regulated markets alike.
And now, with Pickwin in the fold, it just made a big bet on Mexico.
