Leading slot design specialist Lightning Box Games has signed an agreement in terms of which its content will be supplied to William Hill’s licensed betting offices in the UK.
The deal will see the operator having exclusive access to Lightning Box Games’ Silver Lion Deluxe and Panda Power Deluxe titles, following the amazing commercial success of similar online models.
The design specialist’s content is scheduled to be rolled out across William Hill’s 2,300 retail estate and over 9,000 gaming machines in the UK during the second quarter of 2017, with more games to be made available thereafter.
Peter Causley, Lightning Box Managing Director and Co-Founder, said that he is delighted to sign the agreement with William Hill which gives them an important breakthrough in the UK market as well as a chance to do true omni-channel releases to William Hill’s online, mobile and retail players.
Causley also said that their games have been extremely popular with players and casino owners across multiple channels in North America and Europe and he is certain that they will also be well received by British audiences.
Head of Product and Content at William Hill, Andrew Sackey, added that Lightning Box Games’ portfolio comes with a great pedigree and reputation and he is thrilled to be able to offer it to their customers as part of their great slots range. He added that they are eager to see how the first two games perform as omni-channel content for their online and land-based customers and look forward to working with Peter and his team.
