Betgenius, a leading supplier of sports betting and marketing technology to regulated bookmakers and lotteries, has announced that it has entered into a partnership with Greek betting and lottery operator, OPAP that will see it migrate its digital sports betting operation to the Betgenius Sportsbook Platform.
OPAP will use the Betgenius Sportsbook Platform’s full back office suite, CRM and marketing tools, outsourced trading as well as UX development across all digital channels.
The operator has selected Betgenius to become its primary provider of in-play data, delivering fully-automated, real-time prices for approximately 130,000 events per annum, including all major basketball, football and tennis fixtures.
Betgenius has revealed that its platform offers a highly scalable, modular solution that sees it giving operators maximum control, particularly around the delivery of differentiation in front-end design. It was further revealed that operators are able to integrate Betgenius’ turnkey sportsbook or merely select best-of-breed products and services.
Jack Davidson, Managing Director of Betgenius, commented on the new partnership by saying that they are extremely proud and excited to have been chosen by OPAP as a key partner in its efforts to offer its customers the best sports betting experience possible.
Davidson went on to say that the Betgenius Sportsbook Platform has been developed with speed, flexibility and scalability at its heart, and allows them to uphold the same high standards in technology and customer service to which they have always been committed.
Damian Cope, Chief Executive Officer of OPAP said that they are pleased to be announcing this deal with Betgenius which is an important step in building a world class portfolio of products and services for OPAP’s customer and allows it to be more in control of their digital sportsbook product and provide the flexibility to enable them to react quickly to the world of digital sports betting.
