New York’s Milestone Achievement in Sports Betting
New York’s sports betting industry reached new heights in November 2024, setting an all-time record for gross gaming revenue (GGR). The New York State Gaming Commission reported a staggering $231.7 million in GGR, a 53.5% increase from November 2023 and a 9.5% jump from January 2024’s previous record of $211.5 million.
Despite a slight dip in the total betting handle, which came in at $2.27 billion compared to October’s $2.32 billion, the November handle still represents the second-highest in New York’s history since the launch of mobile betting in January 2022.
Unprecedented Tax Contributions
The November revenue surge significantly bolstered the state’s tax income, generating a record-breaking $118.1 million in tax revenue for the month. This brings New York’s year-to-date tax contributions from sports betting to $965 million, positioning the state to surpass $1 billion in annual tax revenue for the first time.
Performance Breakdown: Dominant Players and Emerging Contenders
FanDuel maintained its market dominance, securing 43% of the total GGR with $102.6 million in revenue from $921.2 million in bets, achieving an 11.4% hold rate. DraftKings followed with $77.1 million in revenue from $745.4 million in handle, boasting a 10.3% hold.
BetMGM jumped to third place, generating $14.4 million in revenue from $167.7 million in bets, surpassing competitors Caesars ($14.2 million) and Fanatics ($13.8 million), despite a slightly lower handle. Notably, Fanatics’ $170.2 million handle was the third-highest, yet its revenue lagged behind due to an 8.1% hold rate.
New entrants ESPN Bet and Bally Bet also made notable strides. ESPN Bet posted $3.5 million in revenue from $39 million in bets, marking its best month since launching in September. Bally Bet reported $1.2 million in revenue, achieving the highest hold rate in the state at 11.3%.
New York’s Role in the National Sports Betting Landscape
Beyond breaking records, New York’s sports betting market continues to shape the national landscape. In 2024, the state became the first to surpass $20 billion in annual sports betting handle and $5 billion in all-time operator GGR. These milestones underscore New York’s pivotal role as a hub for sports betting innovation and growth.
Fanatics Sportsbook, a rising player in the market, announced the return of its flagship Fanatics Fest event to New York in 2025. The inaugural 2024 event brought together fans, celebrities, and athletes, highlighting New York’s status as a cultural and sporting epicenter.
Conclusion
New York’s November performance solidifies its position as a trailblazer in the U.S. sports betting industry. With record-breaking revenues, robust tax contributions, and a vibrant market landscape, the Empire State continues to set the benchmark for success in the sports betting arena. As operators refine their strategies and new entrants gain traction, New York’s betting market promises further growth and excitement in the years to come.
