Sportsbet.io, a cryptocurrency-based betting platform has entered into a deal that sees it become the official betting partner of English Premier League football club Arsenal.
The three-year agreement covers the 2020-21, 2021-22 and 2022-23 seasons and aims to build special experiences for Arsenal fans across the globe and Sportsbet.io customers.
In terms of the partnership, Sportsbet.io will gain access to Arsenal’s men’s and women’s teams to generate a range of digital content that will be visible across the club’s social media channels that includes the more than six million fans who follow Arsenal Women.
The firm will also concentrate on generating fan engagement opportunities to reward its customers and the Arsenal fan base.
Peter Silverstone, Arsenal Commercial Director, stated that it has been fantastic getting to know Sportsbet.io and learning about their shared spirit of innovation and the groundbreaking work they are doing in the fintech space. He added that they are proud to partner with a market-leading company that is at the forefront of the innovation journey of the gaming industry.
Silverstone also said that they are very excited about their future and will work together and explore the different ways they can leverage their combined expertise and Arsenal’s huge global reach to set a new standard in delivering experiences and content to their fan base and Sportsbet.io customers worldwide.
In addition, the agreement will see Arsenal endeavor to raise the profile of women’s football in Estonia, the country in which Sportsbet.io operates from.
Tim Heath, founder of the Coingaming Group, the partner company of Sportsbet.io, added that they are confident that with Arsenal’s drive to innovate the sports industry, together with their own drive to innovate the gambling and crypto-space, this is the perfect team for them.
