Unibet is pleased to announce that it has entered into a “user interaction” partnership with industry player engagement specialist and in-depth sports data provider iSport Genius.
In terms of the agreement entered into between the parties, Melbourne-based iSport Genius will provide Unibet UK and Australia with its interactive customer-facing tool. The partnership will also see the product aggregating trillions of data points into “understandable facts” as well as further information that is aimed at educating and engaging Unibet’s audience.
The deal could also see the partnership expand to include Unibet’s platforms in continental Europe.
Erik Backlund, the Head of Sportsbook at Unibet’s parent group, Kindred, commented on the partnership by saying that they are always looking to partner with forward-thinking product and content service providers. He added that iSport Genius will be an exciting addition for their Unibet customers and the tool will add a different dimension to the all-important packaging of their offering across all channels.
iSport Genius has offices in Asia, Australia, the Middle East and Europe and is backed by venture capital firm Regentbay Investments.
Co-founder and partner at iSport Genius, Nathan Rothschild, revealed that they are extremely pleased to be partnering with Unibet, a leading global sportsbook with significant operations in a number of jurisdictions.
Rothschild went on to say that iSport Genius is a proven product and a perfect fit for Unibet with its “Luck is no coincidence” slogan. He also said that the depth of their product will see Unibet take their data-driven angle to an entire new level. He added that they are an excellent fit as they continue their global expansion.
