WynnBet, the leading mobile sports betting app from Wynn Resorts, the global leader in luxury hospitality, recently announced that it had entered into its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.
In terms of the agreement, the Lions will designate WynnBET as an official sportsbook and gaming partner of the team and house the ‘WynnBET Sports Bar at Ford Field.
Scheduled to open at Fort Field this season for fans 21+, the WynnBET Sports Bar will be WynnBET branded and located near section 22. Visiting Lions fans will have the opportunity to access brand ambassadors, live betting lines and food and drinks as part of the overall WynnBET onsite experience. (In addition, the space will be open to major Ford Field events).
WynnBET will also gain access to considerable digital and traditional media assets and will have significant visibility on the Lions’ mobile app, social media accounts, pre-season TV broadcast, regular-season pre-game TV programming and in-game radio broadcasts.
WynBET will act as the presenting sponsor of a ‘Free to Play’ game on the Lions’ mobile app with prizes offered through the Free to Play game including trips to Wynn Las Vegas, Lions season and single-game tickets, Lions shop credit and free bets within the WynnBET app.
In addition to hospitality opportunities and in-stadium signage, WynnBET will have a huge presence outside of Ford Field on football game days, giving fans a chance to win exciting prizes during Lions Pride Plaza pre-game festivities (located on Brush Street outside of the Stadium’s Gate A entrance).
