888 Holdings, one of the world’s leading gambling and entertainment solutions providers, is pleased to announce that it has entered into a new partnership with Sportradar, a global provider of sports betting and sports entertainment products and services.
In terms of the deal, 888sport will utilize Sportradar’s data and risk management solution Managed Trading Services (MTS) Return Guarantee for its comprehensive tennis offering.
888sport will gradually roll out the solution across its international markets, enabling the business to enhance its existing global sports betting proposition. 888 can currently be accessed in 176 countries around the globe.
Sportradar’s MTS is an innovative and versatile solution that can be utilized across any sport and tailored to required service levels. It draws on an amalgamation of the top experts in the world together with the latest technology and A1-derived pricing algorithms to protect and also enhance sportsbook operations.
Guy Cohen, Senior Vice President and Head of B2C at 888 commented that they are excited that this partnership with Sportradar will enhance their tennis offering for fans around the world.
Cohen went on to say that they are committed to providing continuous improvements for all their players and look forward to a gradual rollout across their international markets.
Nick Soye, Business Development Manager, Management Trading Services at Sportradar, said that 888sport are an innovative, forward thinking brand, with strong aspirations for exponential global growth.
Soye also said that it goes without saying that they are truly excited by the prospect of delivering their MTS for tennis with such an established operator in the sports betting market. He added that they are confident their bespoke risk management solution will play an important role in the overall growth of the 888sport brand.
